Privacy Policy | Rapid Alert USA

Privacy Policy — Rapid Alert USA

Last Updated: 07/10/2025

1. Introduction

Rapid Alert USA (“Rapid Alert,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (“the App”), including integrations with Meta platforms such as Facebook, Instagram, WhatsApp, and other supported social and communication channels.

By using the App, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following types of information from users:

Personal Information

Name, email address, phone number, partial postcode or city, and other information voluntarily provided when creating an account or using the App.

Sensitive Information

Photographs and identifying details of individuals (such as loved ones or missing persons), including:

Full name, age, gender, and physical description
Contact numbers and identifying details for rapid alert circulation

Technical Information

IP address, device type, operating system, browser information
App usage data, time zone, and other analytics
Cookies or similar tracking technologies to improve service performance and user experience

3. How We Use Your Information

Your information is used to:

Provide, maintain, and enhance the App’s functionality
Manage user accounts and ensure security and reliability
Personalize content and improve user experience
Send notifications, updates, and responses to user inquiries
Disseminate missing-person alerts across supported social media platforms
Comply with applicable laws, regulations, and legal processes

4. Purpose of Sensitive Information

Rapid Alert USA uses sensitive information exclusively to facilitate and expedite the process of locating and recovering missing or vulnerable individuals.
This includes:

Publishing missing-person alerts across social media platforms (Facebook, Instagram, WhatsApp, TikTok, and others)
Sharing relevant details with law enforcement, emergency services, or safeguarding agencies
Allowing verified users to securely access and manage registered person information within their account

Sensitive information is never used for advertising, marketing, or unrelated purposes.

5. Sharing Your Information

We may share information with:

Service providers and partners that assist with hosting, analytics, messaging, or security
Law enforcement or governmental agencies where required to support investigations or compliance with legal obligations
Other users as necessary for the proper functioning of alerts and public awareness features
Successor entities in the event of a merger, acquisition, or business reorganization

We never sell personal or sensitive information to third parties.

6. Data Security and Storage

Rapid Alert USA employs robust data security and privacy safeguards, including:

Secure image storage using Amazon Web Services (AWS S3) with presigned URL access control
Encryption of all sensitive data both at rest and in transit
Strict internal access control — limited to authorized personnel only
Continuous monitoring and auditing of AWS infrastructure

All data for U.S. users is securely stored in AWS data centers located in the United States.

7. Retention of Data

Personal and sensitive data are retained only for as long as necessary to:

Maintain ongoing missing-person alerts
Support historical recovery efforts
Meet legal or regulatory obligations

Users may request deletion or anonymization of their data at any time, subject to any legal requirements.

8. Your Rights (U.S. Users)

Depending on your state of residence (for example, California, Virginia, Colorado, Connecticut, or Utah), you may have specific rights regarding your personal data, including:

Right to Know: What personal information we collect, use, disclose, and share
Right to Delete: Request deletion of your personal data
Right to Correct: Request correction of inaccurate information
Right to Opt-Out: Object to the sale or sharing of personal data
Right to Limit: Restrict use of sensitive personal information

To exercise these rights, please contact privacy@rapidalertusa.com.
We will verify and respond to your request in accordance with applicable privacy laws.
We will never discriminate against users for exercising their privacy rights.

9. Children’s Privacy

Our App is not directed to children under the age of 13.
We do not knowingly collect personal data from children.
If we learn that we have collected data from a child under 13, we will delete it promptly in compliance with the Children’s Online Privacy Protection Act (COPPA).

Important Note

While our App is not directed to children under 13 as users, parents, guardians, or authorized organizations (such as care homes, schools, or law enforcement agencies) may provide information about a child for the sole purpose of issuing a missing-person alert or safeguarding request.
Such data is collected only with the consent of an adult and is used strictly to help locate and protect the child.
We never allow children to create their own accounts or submit information directly through the App.

10. Consent for Sensitive Information

By voluntarily uploading photographs or personal details of an individual (such as a missing person), you explicitly consent to the use of that information for the purposes described in this Policy.
You may withdraw consent at any time by contacting our Data Protection Officer. Upon withdrawal, Rapid Alert USA will remove publicly shared data unless retention is legally required for safety or law enforcement purposes.

11. Changes to This Policy

We may update this Privacy Policy periodically. The most recent version will always be available on our website with the effective date shown at the top.
If significant changes are made, we will notify users via email or app notification.

12. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Rapid Alert USA
Operated by NDS Solutions Ltd
20 Wenlock Street, London, N1 7GU
Website: https://rapidalertusa.com